Brief 5.1 | Title Sequence

'A title sequence is more than just a list of credits. It can be a mini-movie which sets up the film that it's a part of. It can establish mood, period and style. A title sequence can take care of backstory. It can soothe the audience or get them agitated. Title sequences are an art form of their own.'
– Big Film Design

A title sequence is the method by which cinematic films or television programs present their title and/or key production and cast members, utilizing conceptual visuals and sound. It usually follows but should not be confused with the opening credits, which are generally nothing more than a series of superimposed text.

As cinema's title sequences grew longer we begin to see the involvement of graphic design luminaries such as Saul Bass, which directly influenced the 1960s television predilection for creating strong graphics-led sequences for many shows.

Film-makers at the beginning of the 21st century have many options open regarding title sequences. Some films superimpose opening credits over the opening scenes, while others elect to do away with titles entirely, instead including elaborate title sequences at the end of the movie.

Since the late 1950s, film title sequences have often been a showcase for contemporary design and illustration. The title sequences of Saul Bass and Maurice Binder are among the best examples of this though they inspired many imitators both in cinema and on television. In recent years Kyle Cooper's celebrated title sequence for David Fincher's Se7en (1995) again influenced a whole host of designers, though it is by no means unusual to see a film whose title sequence merely superimposes text over a black background, reflecting that the form's function remains the same today as it did with the advent of silent cinema.

source: wikipedia