Adobe After Effects CS3 / CS4:
Adobe After Effects is a digital motion graphics and compositing software published by Adobe Systems. Its main purpose is for film and video post-production.
Sunday 26 April 2009
Brief 5.1 | Adobe After Effects
Primary and secondary research brought me to the conclusion that the industry standard technology/software in Adobe's After Effects CS3/CS4. Since I have no previous knowledge of this software, I had to teach the key elements myself, without being to able to go into too deep with the program itself. An advantage definitely will be having knowledge of the general Adobe package, where similarities in interface are to be found.
Adobe After Effects CS3 / CS4:
Adobe After Effects is a digital motion graphics and compositing software published by Adobe Systems. Its main purpose is for film and video post-production.
Adobe After Effects CS3 / CS4:
Adobe After Effects is a digital motion graphics and compositing software published by Adobe Systems. Its main purpose is for film and video post-production.
Brief 5.1 | Visual Research
Further rich visual footage:
'Typolution'
Very appealing, the way the letters and wording are playing with each other and intergrated with the piece. Footage shows the use of other characters such as commas, hyphens, and exclamation points, and creating a whole world out of it.
'The Child'
Kanye West/ft T-Pain - The Good Life
Kanye West's video featuring T-Pain entitled 'The Good Life' has interesting typographically elements in it and displays a vivid mix of bouncy animation for use with live action.
Flash on the Beach
Titles made out of plastic were produced then to shoot them on the beach. Type interacts with the environment, like wind knocking letters down and people stepping over words.
TED 2008
3D typography that is the opener for the 25th anniversary of one of the most inspiring conferences in the world: TED.
Justice - Dance
Highly creative music video with the story told through changing motifs on the t-shirt.
Ya no sé qué hacer conmigo
This music video integrates characters which seem to be 'cartoonified' and mixes them with typographic elements along with other objects that help tell the whole story.
Gill Sans
Another brilliant typography based french motion video to embrace the importance of Gill Sans.
'Typolution'
Very appealing, the way the letters and wording are playing with each other and intergrated with the piece. Footage shows the use of other characters such as commas, hyphens, and exclamation points, and creating a whole world out of it.
'The Child'
This takes you through the experience of a freaked out soon-to-be dad, a pregnant wife and a crazy car chase through the city on the way to the hostpital, with EVERYTHING made out of words.
Kanye West/ft T-Pain - The Good Life
Kanye West's video featuring T-Pain entitled 'The Good Life' has interesting typographically elements in it and displays a vivid mix of bouncy animation for use with live action.
Flash on the Beach
Titles made out of plastic were produced then to shoot them on the beach. Type interacts with the environment, like wind knocking letters down and people stepping over words.
TED 2008
3D typography that is the opener for the 25th anniversary of one of the most inspiring conferences in the world: TED.
Justice - Dance
Highly creative music video with the story told through changing motifs on the t-shirt.
Ya no sé qué hacer conmigo
This music video integrates characters which seem to be 'cartoonified' and mixes them with typographic elements along with other objects that help tell the whole story.
Gill Sans
Another brilliant typography based french motion video to embrace the importance of Gill Sans.
Saturday 25 April 2009
Brief 5.1 | Saul Bass
Useful interview with SAUL BASS:
Very useful interview to have an understanding of Saul Bass's working ethic and structure.
Very useful interview to have an understanding of Saul Bass's working ethic and structure.
Brief 5.1 | Offline Research
Useful books (incl. After Efx workshops)
Motion by Design by Spencer Drate, David Robbins, Judith Salavetz, and Kyle Cooper (Hardcover - Feb 2007)
Creative Movie Title Graphics (Science Behind the Fiction) by Marvin Belle (Hardcover - 1 Oct 2006)
Motion Design: Design for Motion, Sequence and Visual Impact by Matt Woolman (Hardcover - 29 Oct 2004)
Type in Motion: No. 2 by Matt Woolman (Hardcover - Sep 2005)
Motion Graphics (How Did They Do That?) by David Greene (Hardcover - 31 Jan 2003)
Motion Graphic Design: Applied History and Aesthetics by Krasner (Paperback - 22 Feb 2008)
The Art of the Title Sequence: Film Graphics in Motion by Gemma Solana and Antonio Boneu (Hardcover - Jun 2007)
Motion by Design by Spencer Drate, David Robbins, Judith Salavetz, and Kyle Cooper (Hardcover - Feb 2007)
Creative Movie Title Graphics (Science Behind the Fiction) by Marvin Belle (Hardcover - 1 Oct 2006)
Motion Design: Design for Motion, Sequence and Visual Impact by Matt Woolman (Hardcover - 29 Oct 2004)
Type in Motion: No. 2 by Matt Woolman (Hardcover - Sep 2005)
Motion Graphics (How Did They Do That?) by David Greene (Hardcover - 31 Jan 2003)
Motion Graphic Design: Applied History and Aesthetics by Krasner (Paperback - 22 Feb 2008)
The Art of the Title Sequence: Film Graphics in Motion by Gemma Solana and Antonio Boneu (Hardcover - Jun 2007)
Brief 5.1 | Title Sequence Research
Inspirational Title Sequences from past to present as a starting point for my version of Snow White's Title Sequence...
When it comes to title sequences, there is no way around Saul Bass. He is the greatest creator of title sequences in history. He has an unique style of telling 'the' story in a compressed time and with visual rich information:
Saul Bass
The Human Factor
Exodus
Psycho
Anatomy of murder
Maurice Binder
Moonraker
Licence to Kill
Other influences:
Pedro
Almost like an illuminated manuscript come to life.
Lemon Snicket's a serious of unfortunate events
One of the most memorable and credible title sequences/openings in the recent years created by Jamie Caliri. What is appealing is the very dark and sinister atmosphere (aiming for my own snow white title sequence) combined with the playful music and rich visual elements.
Subprime
Very clear evolution is shown throughout some clever scene changes and adding up layers.
Mr Magoriums Wonder
Playing homage to vintage/retro toys and typical film title sequence design from the 50's.
RocknRolla
Danny Yount designed this 'banging' sequence design. Based on still images and masks.
Kite Runner
Simply designed title sequence with rich typography and calligraphy elements.
Catch me if you can
Designed by Ken Ferris and parallels to Saul Bass very clear. Edgy style with basic strokes and lines.
Thank you for smoking
Simple story told by the use of different cigarette packages with bold movement.
When it comes to title sequences, there is no way around Saul Bass. He is the greatest creator of title sequences in history. He has an unique style of telling 'the' story in a compressed time and with visual rich information:
Saul Bass
The Human Factor
Exodus
Psycho
Anatomy of murder
Maurice Binder
Moonraker
Licence to Kill
Other influences:
Pedro
Almost like an illuminated manuscript come to life.
Lemon Snicket's a serious of unfortunate events
One of the most memorable and credible title sequences/openings in the recent years created by Jamie Caliri. What is appealing is the very dark and sinister atmosphere (aiming for my own snow white title sequence) combined with the playful music and rich visual elements.
Subprime
Very clear evolution is shown throughout some clever scene changes and adding up layers.
Mr Magoriums Wonder
Playing homage to vintage/retro toys and typical film title sequence design from the 50's.
RocknRolla
Danny Yount designed this 'banging' sequence design. Based on still images and masks.
Kite Runner
Simply designed title sequence with rich typography and calligraphy elements.
Catch me if you can
Designed by Ken Ferris and parallels to Saul Bass very clear. Edgy style with basic strokes and lines.
Thank you for smoking
Simple story told by the use of different cigarette packages with bold movement.
Brief 5.1 | Title Sequence
'A title sequence is more than just a list of credits. It can be a mini-movie which sets up the film that it's a part of. It can establish mood, period and style. A title sequence can take care of backstory. It can soothe the audience or get them agitated. Title sequences are an art form of their own.'
– Big Film Design
A title sequence is the method by which cinematic films or television programs present their title and/or key production and cast members, utilizing conceptual visuals and sound. It usually follows but should not be confused with the opening credits, which are generally nothing more than a series of superimposed text.
As cinema's title sequences grew longer we begin to see the involvement of graphic design luminaries such as Saul Bass, which directly influenced the 1960s television predilection for creating strong graphics-led sequences for many shows.
Film-makers at the beginning of the 21st century have many options open regarding title sequences. Some films superimpose opening credits over the opening scenes, while others elect to do away with titles entirely, instead including elaborate title sequences at the end of the movie.
Since the late 1950s, film title sequences have often been a showcase for contemporary design and illustration. The title sequences of Saul Bass and Maurice Binder are among the best examples of this though they inspired many imitators both in cinema and on television. In recent years Kyle Cooper's celebrated title sequence for David Fincher's Se7en (1995) again influenced a whole host of designers, though it is by no means unusual to see a film whose title sequence merely superimposes text over a black background, reflecting that the form's function remains the same today as it did with the advent of silent cinema.
source: wikipedia
– Big Film Design
A title sequence is the method by which cinematic films or television programs present their title and/or key production and cast members, utilizing conceptual visuals and sound. It usually follows but should not be confused with the opening credits, which are generally nothing more than a series of superimposed text.
As cinema's title sequences grew longer we begin to see the involvement of graphic design luminaries such as Saul Bass, which directly influenced the 1960s television predilection for creating strong graphics-led sequences for many shows.
Film-makers at the beginning of the 21st century have many options open regarding title sequences. Some films superimpose opening credits over the opening scenes, while others elect to do away with titles entirely, instead including elaborate title sequences at the end of the movie.
Since the late 1950s, film title sequences have often been a showcase for contemporary design and illustration. The title sequences of Saul Bass and Maurice Binder are among the best examples of this though they inspired many imitators both in cinema and on television. In recent years Kyle Cooper's celebrated title sequence for David Fincher's Se7en (1995) again influenced a whole host of designers, though it is by no means unusual to see a film whose title sequence merely superimposes text over a black background, reflecting that the form's function remains the same today as it did with the advent of silent cinema.
source: wikipedia
Brief 5 | One Story, two Tales
S t o r y:
Snow White
Brief 5.1 - Tale 01:
Media Channel:
Title Sequence --> Independent movie version of Snow White (dark, sinister)
Theoretical Underpinning:
Semiotics, Walter Benjamin, Roland Barthes, Gestalt Principles, Alchemy
Artists:
Saul Bass (!!!), Kyle Cooper, Jamie Caliri, Maurince Binder
Brief 5.2 - Tale 02:
Media Channel:
Photoshoot --> Stepmothers view reflected in a photo essay / fashion photo shoot
Theoretical Underpinning:
Cubism, Marxism, Minimalism, Gestalt Principles
Artists:
David La Chapelle, Ansel Adams, Herman Leonard, Helmut Newton, Magnum Photos, Terry Richardson, Anne Leibovitz
Snow White
Brief 5.1 - Tale 01:
Media Channel:
Title Sequence --> Independent movie version of Snow White (dark, sinister)
Theoretical Underpinning:
Semiotics, Walter Benjamin, Roland Barthes, Gestalt Principles, Alchemy
Artists:
Saul Bass (!!!), Kyle Cooper, Jamie Caliri, Maurince Binder
Brief 5.2 - Tale 02:
Media Channel:
Photoshoot --> Stepmothers view reflected in a photo essay / fashion photo shoot
Theoretical Underpinning:
Cubism, Marxism, Minimalism, Gestalt Principles
Artists:
David La Chapelle, Ansel Adams, Herman Leonard, Helmut Newton, Magnum Photos, Terry Richardson, Anne Leibovitz
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